Thursday, May 6, 2010

Media Literacy-Final Blog

Blog a 5 paragraph summary of your learning and growth during the course ask 3 specific questions you still are thinking about.

I was actually moved into action (activism) far before I even decided where I would go to college or what I would study. When I was fourteen I was doing research to write an essay about a controversial topic for social studies class. I chose to talk about animal rights because I had always been passionate about animals. While on the internet, I found PETA.org and looked at some of their blogs and videos. My life changed forever because of that media. I became vegetarian that night, and really started to explore activism. What started as a mission to save animals became a mission to use my life for activism. The media really does reach people.

Learning that corporations have human rights under the constitution really affected me, and the way I think about politics, scarcity and inequality issues. I have contemplated this topic over and over. I have discussed it with many people since learning about it in this and one of my other classes this semester. I have begun to realize that all problems are much larger and interconnected than I had ever realized, yet very simple at the same time. The overarching problem is greed and inequality. The specific problem is that those in power are those with the most money and least compassion, and it humanity has not risen together to overturn it yet. I don’t know how we’ll overcome, but I know that millions of people are already active. There isn’t one larger collaborative movement, though. Some people use grassroots organizing to change their communities, some take “monkey-wrenching” direct action, and others try to separate themselves completely from “the system” (almost like what Chris McCandles did in Into the Wild).

Something I have really come to terms with this semester is my need to focus my efforts on problems that I am passionate about and can change. I have a tendency to get overwhelmed and defeated by all of the issues that I hear about. I have had to slowly learn that it is more effective to do what you can about immediate local problems, while sustaining an overall compassion for everything. Personally, I am really motivated to make effective changes for the lives of animals. I have gotten heavily involved with a campaign to change VT state legislation about livestock care and slaughter. I am going to make a campaign plan today (for ENVS Activism) for a project that I will implement in the fall. My main ideas are to reform animal testing practices at UVM and hopefully eliminate the need for it as much as possible, or mandate that only local meat is served on campus. From taking Media Literacy and the Environment, I have learned how effective the media is in reaching the masses. Before our PSA project, I had never made a video for anything. I had also never had a blog or talked critically about Facebook before taking this class. I am really interested in journalism, and seeing the DemocracyNOW video really spoke to me. I absolutely plan to take what I have learned with me to make effective changes.

As far as spreading media literacy, I have already been doing that in my own life. Whenever I see any kind of ad I automatically question which company made it and for what reasons. I don’t have a television, but when my roommate is watching her TV I overhear commercials and literally start laughing and usually ask her what she thought about it. Generally we agree that it is ridiculous. I have always questioned the exploitation of women in the media, but now I have even more reasons to validate my disgust.

My vision of the world has been molded by two major voices in activism: Saul Alinsky and Derrick Jensen. In his book Rules for Radicals, Alinsky writes: “Much of an organizer’s daily work is detail, repetitive and deadly in its monotony. In the totality of things he is engaged in one small bit. It is as though as an artist he is painting one small leaf…What keeps him going is a blurred vision of a great mural where other artists –organizers—are painting their bits, and each piece is essential to the total. (Page 75)” I certainly try to maintain a blurred vision of a better world, and make sure that I take actions everyday to make it a reality. When I heard Derrick Jensen on Earth Day this year he said that: “the world is pretty fucked up, and there is great work to be done”. That sums it up pretty well. There is always something that we can do.

3 questions:

Do you see anything happening in the future as far as a movement for parents to have much more control about the media that their children are exposed to? Or a movement to reform the way that movies and TV are rated so that violence is taken more seriously? It seems like right now the corporations have a lot of control over youngsters, and it would really irritate me if my kids were being unnecessarily influenced, peer pressured, and exposed to violence.

This one may be difficult to answer, but it is something that I have been thinking about. There is a lot of violence by men onto women, as well as extreme objectification in the media in our society. I feel that much of it may have been catalyzed by pornography, which really doesn’t accurately display female sexuality whatsoever, but rather caters to male fetishes. Are there any laws or limitation to what can be made and distributed as porn? How can that type of film be allowed to be so corrupt?

What would be an effective grassroots campaign to take rights away from corporations? Would that even be possible since they can put as much money they want into lobbying? Are we doomed, or could democracy come back to life?

Cookie Jar by jack Johnson

Good song about media in society-Cookie Jar by Jack Johnson:
http://www.youtube.com/watch?v=66jpwLSxZrw

lyrics-
I would turn on the TV but it's so embarrassing
To see all the other people I don't know what they mean
And it was magic at first when they spoke without sound
But now this world is gonna hurt you better turn that thing down
Turn it around
"It wasn't me", says the boy with the gun
"Sure I pulled the trigger but it needed to be done
Cause life's been killing me ever since it begun
You cant blame me cause I'm too young"
"You can't blame me sure the killer was my son
But I didn't teach him to pull the trigger of the gun
It's the killing on this TV screen
You cant blame me its those images he seen"
Well "You can't blame me", says the media man
Well "I wasn't the one who came up with the plan
I just point my camera at what the people want to see
Man it's a two way mirror and you cant blame me"
"You can't blame me", says the singer of the song, Or the maker of the movie which he based his life on
"It's only entertainment and as anyone can see
The smoke machines and makeup and you cant fool me"
It was you it was me it was every man
We've all got the blood on our hands
We only receive what we demand
And if we want hell then hells what well have

Extra Credit-The Age of Missing Information by Bill McKibben

EXTRA CREDIT
The Age of Missing information by Bill McKibben

In our society information is available to most people twenty-four hours a day, whether we want it or not. Be it newspapers, magazines, the internet, or television, it’s in your face all the time. We are told that the world is now a smaller place because it’s so easy to see what’s going on anywhere in the world…almost. But are we really “informed”? Does knowing the current celebrity gossip make us any smarter? Do sitcoms like “The Brady Bunch” or “I Love Lucy” enlighten us at all? What about the news? We receive raw information from across the globe, but unless we experience something firsthand, how can we really know?
In The Age of Missing Information, Bill McKibben tells the reader of his critical analysis of television, and also his spiritual time spent in the wilderness near his home. He is bombarded with commercial propaganda, news, and entertainment on the television. The overwhelming amount of information he receives requires almost no effort to obtain except to remain conscious. In contrast to watching twenty-four hours of television from each local channel, McKibben delves into nature for twenty-four hours. The insights he gives to his experience in the wilderness are far less frequent than the endless facts he receives from TV, but deeper and more insightful. He uses nature to convey a message of simplicity to the reader, of a deeper understanding of life. McKibben tells us that in today’s world of endless information at our fingertips, we are still not truly informed. Enlightenment occurs at a more personal level than can be attained from mass media.
Early in the book, McKibben writes about the Travel Channel. It is there to feed our natural curiosity about foreign places, and indeed it does show us a glimpse of other cultures. But what we receive is information, not firsthand experience. We are absorbed in it while we watch, but when the tube goes off, has what we “learned” changed anything in our lives? He writes (page 44): “We’re starved for impressions, curious about how people live their lives that don’t inhabit the great suburban sameness. As long as we stay in the big beachfront hotels all we can see is how we live our lives, though more luxuriously and probably with more liquor. But we’re so used to this life it’s hard and scary for most people to surrender it even for a day or two.” He explains that at some level we want to live like people of other cultures, but never quite make it past the virtual reality of the Travel Channel. This concept also reminds me of something we talked about in class. When people watch television they simultaneously feel restless and glued to the screen. Maybe people watch channels like Travel and Discovery because they feel anxious in their own lives to have cultural experiences, but are held back by different constraints (money, health, time, etc).

Television is essentially a business, a money maker. Therefore, it targets it’s viewers to make them feel important, valued, and unique. The varieties of channels themselves show us that TV aims to strike an interest in everyone. From sitcoms to cartoons to the discovery channel, anyone can find something mildly entertaining. That’s the trap. TV acts as if it’s speaking to you personally. By contrast, nature is everywhere, with no intentions of catering to anyone. In nature there is astounding beauty, but you must seek it yourself. McKibben writes (page 228): “Human beings--any one of us, and our species as a whole—are not all-important, not at the center of the world. That is one essential piece of information, the one great secret, offered by any encounter with the woods or the mountains or the ocean or any wilderness or chunk of nature…” Nature teaches us to forget about ourselves just for a moment. It shows us the complexity of all life forms. When I did my own McKibben-like experiment for class (spent a half hour outside as well as a half hour in front of a TV show) I found that I learned more about myself when I was outside. I had some peaceful time to contemplate my own thoughts and how I wanted to conduct my day and even my life as a whole while I sat outside. When I was in front of the TV, I was half focused on the show and half focused on thinking about personal, unrelated things.
Knowledge must be obtained through personal observation and reflection, and when it is attained it is more precious, simply because it was sought out, not brought to your living room at the press of a button. McKibben’s arguments are both valid and relevant to our society today, particularly in the “West”. He addresses issues of the environment, humanities, and psychology in a tasteful and intriguing manner. The knowledge and motivation to do so will have to come from wisdom attained through personal observation and reflection of the real world. McKibben’s study is focused only on television, and was written several years ago when internet wasn’t as big a source of information and networking. I would have to take a more moderate stand and say that media has its good and bad effects. In terms of communication, modern media can be extremely useful. Capitalist advertising and corporate-owned news programs are a problem. Since media inherently has mixed effects on people, media literacy skills are the key to using media to our advantage in activism/advocacy work.